Ads Copywriting

With several years of experience in copywriting for audiovisual media, I’ve written content for a wide range of formats, including: TV commercials, product placements, infomercials, promotional spots and other advertising materials. Below are some of the projects I contributed to as part of my work in this field.

Walkborder Tours | Infomercial (3′)

This brand specialises in private tours across Portugal, offering curated travel experiences tailored to individual clients.

I developed a series of promotional videos designed to showcase specific tours available through the company, while simultaneously highlighting must-see locations and cultural suggestions in each destination featured.

Real Transfer | Weekly Interview Segment (3′)

A weekly segment that featured inspiring interviews with Brazilian guests who had courageously left their home country to start a new life in Portugal. Led by the show’s TV host, who also acted as the brand manager for the content, each episode aimed to bring the brand closer to its audience by sharing real stories of resilience, success and entrepreneurship.

Through authentic storytelling, the segment built an emotional connection with viewers and celebrated those who turned challenge into opportunity.

Restaurante Paullu’s | Cooking Segment (3′)

A culinary TV segment where a TV host and Chef Paulo teamed up to cook a different recipe in each episode, sharing both the preparation process and the signature dishes of Paullu’s Restaurant.

The goal was to promote the restaurant through a series of engaging, step-by-step cooking videos, showcasing the chef’s expertise and inviting viewers to experience the flavours of his kitchen.

Bio Extratus | Product Video Series (3′)

A Brazilian cosmetic brand, created by hairdressers with a passion for nature, partnered with Record TV to produce a video series showcasing its range of haircare products.

Each video was designed to highlight a specific product, tailored to different hairstyles and hair types, combining expert tips with a strong brand message focused on natural beauty and professional care.

Embelleze | TV Commercial (30″)

A commercial produced for one of Portugal’s leading beauty brands, created to promote the launch of their new line of haircare products. The campaign focused on highlighting the benefits and innovation behind the new formulas, combining strong visuals with a message of confidence, beauty and self-care.

MYGON | App Promo Videos (60″)

Development of creative content and video production to support the launch campaign of a mobile app, with a tone clearly rooted in humour and playfulness.

The project aimed to generate engagement and brand awareness by using a light-hearted, comedic approach to present the app’s features and personality.

FORD | Brand Campaigns (60″)

Development of original content across multiple campaigns for this brand, ensuring consistency in tone, message and visual identity throughout different communication platforms.