Freelancing

Synchro Social — 2024–2025

At Synchro Social, I worked as a Video Creator and Digital Content Lead, producing event recaps, branded session highlights, and viral social media clips aligned with each client’s voice and objectives. I managed the entire digital content pipeline, from reviewing and optimising posts to scheduling and publishing across multiple platforms (always with a focus on quality control and performance tracking). As a content workflow coordinator, I streamlined internal systems for storing and managing assets, ensuring smooth collaboration across video and editing teams. I also acted as a social media strategist, tailoring content strategies to drive engagement and growth. Clients supported: Danny Morel (2M+ followers), Oliver Niño (889M+ followers), Lucas Salame (96M+ followers) & David Sutcliffe (57M+ followers).

IMD Business School — 2022–2025

At IMD, a leading Swiss business school, I worked as an Educational Video Producer, creating video content for a variety of formats, from open online programs and custom corporate modules to hybrid learning experiences and educational mini-series. I was responsible not only for producing videos aligned with IMD’s academic standards but also for reviewing all English-language elements, ensuring clarity, consistency, and quality across subtitles, graphics, and translations. Additionally, I managed the full rights clearance process for each production, overseeing legal compliance and securing all necessary permissions and usage rights, which is a key responsibility in a global academic environment.

Pangaea — 2020–2021

I worked on a freelance basis as a Video Producer and Editor for Pangaea, a US-based production company representing two male-oriented skincare brands: Lumin and Meridian. My role focused on producing social media ads specifically tailored for the Portuguese market, with content adapted to platforms like Facebook, Instagram, and TikTok, primarily in UGC-style (User-Generated Content) to match the visual trends and engagement formats of each platform.

Below are some examples of the work I created for these campaigns.

Meetrix.io & ECIT — 2020–2021

I developed promotional video content for Meetrix.io, including campaigns for their product Screenapp.io, such as a Black Friday pre-sale spot designed to highlight key service benefits in a direct, engaging format.

During the same period, I also worked with ECIT, a coaching and personal development business, where I produced a series of product-focused videos aimed at promoting their offers and increasing visibility across digital platforms.

Between 2014 and 2016, I worked as a Freelance Video Maker, collaborating with various production companies and creative teams on a range of audiovisual projects. During this period, I contributed to the development of diverse formats, from branded content and institutional videos to promotional spots and creative campaigns, gaining valuable experience in team-based production environments.

“Portugal in the Front Row” | Political Campaign

Participation in the political campaign “Portugal à Frente” (Portugal in the Front Row), developed for the 2015 legislative election and led by the then Prime Minister of Portugal.

This campaign aimed to promote the government’s vision for Portugal’s position in Europe and the world, combining strategic communication with emotionally resonant messaging to engage citizens across various platforms.

“Árvore de Família” | Short-Film

A story about a broken family, slowly corroded by bitterness, resentment, and years of unresolved conflict. When the family’s patriarch becomes gravely ill and is left bedridden in a hospital, his imminent death forces the family to confront what they had long avoided. One of the sons, driven by a need for closure, decides to visit him, not just to ask for forgiveness, but to face the weight of his past and the consequences of his actions.

This intimate and emotional drama explores themes of reconciliation, guilt, and the complexity of family ties, set against the backdrop of a final chance for redemption.