TV Promos

With over 10 years of experience as a TV Content Creator, I’ve built a robust portfolio delivering content across a variety of formats and platforms. A significant part of my work includes producing short-form formats such as promos, wraparounds and interstitials, tailored to both general entertainment and niche audiences.

At Record TV, many of my productions were created for both Portuguese and English-speaking viewers, the latter broadcast on MyTV, the international arm of the group. For this reason, I’ve chosen to present side-by-side examples of content produced in both languages, highlighting the dual-market approach and adaptability of each piece.

Below are selected examples of the projects I was involved in.

Promos “WhatsApp” and “New TV Shows – September 2020”

The promo on the left was designed to announce the return of the telenovela Amor Sem Igual, after a pause in production and broadcasting due to the Covid-19 lockdown. To create a more engaging and differentiated approach, I imagined a WhatsApp-style conversation between a viewer and the show itself, capturing the anticipation, emotional connection and excitement around its comeback.

The promo on the right was developed to promote Record TV’s upcoming TV and digital content, scheduled for release from September onwards. The concept made an analogy between our new programming schedule and a book, using the metaphor that “our best chapter ever is about to be written”. This was visually and narratively illustrated to highlight a fresh and ambitious new phase for the channel.

Promo “A casa da sua família/The home of your family”

This promo was created to promote Record TV’s programming during the Covid-19 quarantine, using a light, relatable tone.

The concept drew an analogy between our new “home life” routines and the role of television as a daily companion during isolation, highlighting how Record TV’s shows could bring comfort, entertainment and familiarity into viewers’ homes at a time when the world felt uncertain.

Promo “Cá dentro/In here”

During the Covid-19 lockdown, as we all adapted to a new reality of staying at home, I developed the concept for a promo that reflected this shift. The idea was to show that “life goes on” inside Record TV and MyTV, drawing a parallel with the new kind of life we were all experiencing indoors.
Through this analogy, the promo aimed to reinforce the role of both channels as reliable, present and active companions, even in times of uncertainty and physical distance.

Promo “Não está demasiado perto”

Also during the lockdown period, I developed a promo concept that played with the theme of social distancing, using the title of the soap opera “Vitória” (Victory) as the central metaphor.

The idea was to associate the show’s name with the collective challenge we were all facing, suggesting that, just like in the story, we too would come out victorious. To balance the emotional tone, I added a humorous twist, ending the promo with a playful message: “While you keep your distance from others, don’t keep your distance from Record TV.” 😉

Promo “Record TV International Worldwide”

A corporate promo created to highlight Record TV’s global presence, showcasing the channel’s international reach and influence across multiple continents.

The video emphasised the brand’s commitment to connecting audiences worldwide through its diverse programming, cultural relevance and expanding network of affiliates and partners.

Wraparound “Boletim do Rio/Rio Games”

During the 2016 Olympic Games, I worked alongside the Record TV team to produce a series of engaging content pieces that evolved into a daily competition report throughout the event.

In the lead-up to the Games, we also created a set of short-form videos featuring fun facts and curiosities about each Olympic sport, designed to inform and entertain viewers while building anticipation for the competition.

Wraparound “Quizipedia – Pergunta/Question”

This project was designed to maintain viewer engagement during TV breaks, through a series of short-form videos featuring thought-provoking questions across a variety of topics, including History, Arts, Science and Sports.

The format followed a strategic structure:

A “Question” video was broadcast immediately after a TV show ended, right before the commercial break, inviting viewers to stay tuned.

A corresponding “Answer” video was then shown at the end of the break, just before the next program began, revealing the correct answer and closing the loop.

Dozens of these video pairs were produced, combining educational content with viewer retention strategy in a light and accessible tone.

Wraparound “Mundo Pet/Pet World”

This wraparound series was created with the goal of engaging viewers during TV breaks through short, informative videos featuring tips on how to best care for pets.

Recognising that a large part of Record TV’s audience consists of families (many of them pet owners) the content was designed to be useful, relatable and family-friendly, helping to strengthen the connection between the channel and its viewers through practical, everyday advice.

Wraparound “EcoQuiz”

Another content series developed to maintain viewer engagement during TV breaks, this wraparound focused on environmental awareness, sustainable practices, emerging green technologies, and the benefits of healthy, natural ingredients.

Each short video aimed to educate and inspire audiences with simple tips and curiosities related to ecology, well-being and conscious living, in a tone accessible to the channel’s broad family audience.

Wraparound “Mala Pronta/Backpack”

Everyone loves discovering new places and getting inspired by travel suggestions, and this content series was built around that very idea.

Each episode focused on a specific travel destination, showcasing its main attractions, local experiences and hidden gems, while offering viewers practical suggestions on what to do and see. The goal was to inform and inspire, turning every location into an invitation to explore.

Q Channel Promos

In the link above are several promos I was responsible for producing during my time at Q Channel, a network focused on comedy and lifestyle content. Each piece reflects my work in creative development, scriptwriting, editing coordination and on-brand messaging.